Why Everyone’s Talking About MCP Connections, and Why You Should Care

Hot take (because when have I ever not got one?):
I’m willing to bet most of you reading this have some complicated way of connecting your data and trying to keep up with the management of it is a burden. And, you probably haven’t used MCP yet to try to solve it.

Not the sexy, buzzword-friendly “we need AI to save us!” problem. The you can’t stitch revenue and journey data without breaking a sweat problem. The why-is-the-pipeline-question-still-a-slog problem.

Enter MCP connections between data sources — quietly evolving into the unsung hero of modern analytics stacks. If it sounds like just another acronym du jour, stay with me. This one actually matters. And yes, I’m going to explain it like your fellow MarTech pro who knows you’re tired of jargon.