Hi, I’m Tara

If you poked around long enough to make it to this page — thank you for being here.

TaraBytez is a passion project born from many years of working in the trenches of Marketing Operations and Product Management for healthcare and big tech.

Okay, so we aren’t always in the trenches, but the deep expertise of technology and systems certainly does require you to be in the weeds and marry that thinking to the bigger picture. Plus, knowing how Marketing works inside-out along with your Sales teams, Product teams, etc. is when you really start to unlock business synergy.

I joked about creating a platform like this for a while now and floated it around to colleagues and customers. Everyone told me to go for it, but my ‘perfectionism’ held me back because I wasn’t certain what it would be. So we’re going with the age-old Product advice of shipping it and iterating.

You’ll come to learn I am a big time MarTech nerd… it’s real and it runs deep. My background is genuinely that of a unicorn — I have been an IT Consultant, Technical Writer, Web Content Strategist, Marketing Operations Analyst, Workflow Product Manager, Analytics Product Manager, and now an Enterprise Account Executive for Adobe focused in Data and Insights.

Although my many interests are a compilation of adjacent skills and experiences, nothing gets me more fired up than learning from the growing MarTech, RevOps and AdTech community. And that’s exactly what you will find here on this platform and in every newsletter you receive — a way to stay connected in “bite-sized” pieces, with the quickly evolving world of MarTech in the age of AI.