Let’s just say it plainly: Your brand isn’t just being experienced anymore—it’s being interpreted.

And not just by people….it’s being summarized, compressed, and re-explained by large language models that are increasingly acting as the front door to your business. Whether you like it or not, that’s now part of your go-to-market motion.

If you work in Marketing Ops, your job is rarely just pulling numbers.

Your real job is translating customer behavior into something stakeholders understand.

Questions like:

• Which campaigns actually drive pipeline?

• What combination of channel + device + campaign drives conversions?

• Where are customers dropping off between digital and offline touchpoints?

The problem is that sometimes the data knows the answer… but the table layout doesn’t.

March’s updates to Customer Journey Analytics are all about fixing that.

Let’s break them down.