Adobe Finally Fixed the Most Annoying Thing in Customer Journey Analytics Tables
If you work in Marketing Ops, your job is rarely just pulling numbers.
Your real job is translating customer behavior into something stakeholders understand.
Questions like:
Which campaigns actually drive pipeline?
What combination of channel + device + campaign drives conversions?
Where are customers dropping off between digital and offline touchpoints?
The problem is that sometimes the data knows the answer… but the table layout doesn’t.
March’s updates to Customer Journey Analytics are all about fixing that.
Let’s break them down.